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The promotional giveaway also popularly known as promotional products, promotional gifts, advertisement speciality, swag etc. are materials or items over which the logo of the company or the manufacturer is imprinted along with advertisement messages. The primary purpose of the promotional gifts is to publicise the brand and name of the manufacturer and provide various information about the product. Contact Concept Plus in order to get the best and appropriate promotional products to publicise the brand name of your company as well as to provide important information on your product.
Generally, useful and everyday use items are provided as promotional gifts which have high possibilities or likelihood of maximum utilization as well as will be retained by the recipients for a long time. The purpose behind this is to create a positive and favourable impression and image of the brand as well as the product among the consumers and to circulate the marketing message and improve sales. The promotional gifts concept and the marketing strategy is considered as one of the most effective and cost-effective methods of marketing strategy in comparison to other marketing methods. The promotional products have the potential and power of gifting work for them because once a customer receives a gift, he or she normally reciprocate by further purchasing the product and supporting the giver of the gift.
The historical perspective of promotional gifts with logos printed at them seems to be a very old concept and strategy but the promotional gift industry is comparatively newer. Some of the early uses of promotional products include the commemorative buttons for the US President George Washington, rulers and calendars. However, as per Wikipedia, it was only in the 19th century when a printer in Ohio dealt with a show store and convinced them to provide printed school bags to the local schools.
On the other hand, the promotional products industry has grown enormously over the period and as per a 2012 statistic, the promotional products business has grown up to 19.4 billion USD industry. There are two major and leading promotional products business associations namely ASI or the advertising speciality institute, and the PPAI or the promotional products association international. The promotional products are generally sold through retailers or distributors manually as well as through online marketing.
The promotional products are generally given to customers, salespersons or to the people who can support their selling, through expos and trade shows, meetings and conferences, special events such as golf outings or fundraisers or entertainments, retail stores or restaurants, direct sales or during one-to-one sales.
